The first enquiry or purchase is the beginning of a relationship. What you communicate next can help someone feel informed, get started and come back.
I create email campaigns and automated customer journeys that connect your message to the moment it matters. From newsletters and lead nurturing to onboarding and retention, I help you make your communication more relevant and easier to manage.
Whether you are building your first email flow or improving an established CRM programme, we can create an approach that fits your business.
Give every email a clear purpose
Your customers have different needs at different stages. A new subscriber may want to understand your offer. A new customer may need guidance. Someone who has stopped using your service may need a reason to return.
I help you define those moments and build communication around them.
That means clear messages, useful timing and a next step that makes sense to the reader. Automation handles the agreed triggers, while your strategy keeps the communication personal and relevant.
Email marketing and automation services
Email strategy and campaign planning
Create a clear direction for your email marketing.
I review your audience, business goals and existing communication to identify where email can contribute. Together, we define campaign priorities, audience segments and the role of automated flows.
The result is a practical plan that connects email to your wider marketing and customer journey.
Newsletters and email campaigns
Give your audience something worth opening.
I help plan and create newsletters, promotional emails and customer updates. Each campaign has a defined audience, a clear message and a relevant call to action.
Support can include copywriting, email layout, platform setup and pre-send checks, depending on the agreed scope.
Lead nurturing automation
Help interested people move towards a decision.
Not every prospect is ready to buy after the first interaction. A lead nurturing flow can introduce your offer, answer common questions and provide useful information over time.
I create sequences around your customers’ decision process, with clear entry conditions and a logical next step.
Welcome and customer onboarding emails
Help new subscribers and customers get started.
A welcome email sets expectations. An onboarding journey helps people understand what to do, find useful information and experience the value of your product or service.
I map those steps and build emails around the guidance customers need. Where the necessary data is available, communication can respond to actions they have already taken.
Customer engagement and retention
Stay relevant throughout the relationship.
I develop communication that helps customers use your services, discover relevant options and remain engaged.
This can include usage reminders, educational emails, renewal communication and cross-sell journeys. The focus is on messages that fit the customer’s situation and offer a clear benefit.
Re-engagement and win-back campaigns
Reconnect with people whose activity has changed.
I help define inactivity criteria and create email journeys for subscribers or customers who have become less engaged.
We consider who should receive the communication, what would make it useful and when the flow should stop. That keeps the approach focused and avoids repeatedly contacting people without a clear purpose.
Work directly with your email marketing specialist
I am Tamara, the independent marketing specialist behind OrbitNexo.
My background in online marketing and CRM combines strategic thinking with hands-on implementation. I enjoy working out how a journey should function, then building the communication and logic needed to bring it to life.
You work directly with me, with clear explanations of what is being created and why.