Your customers are searching for answers, comparing options and looking for businesses they can trust. I help you create a website that meets those needs and makes your expertise easier to discover.
Through search engine optimisation (SEO) and generative engine optimisation (GEO), I improve how your content is structured, understood and accessed by search engines and AI-powered search tools.
From freelancers and startups to established companies, I build a practical approach around your audience, website and business goals.
Be found when your expertise matters
Your website may look good, but are the right people finding it? And when they arrive, does the content answer what they were searching for?
I help identify the topics your audience cares about, the gaps in your content and the technical issues that may limit discoverability.
We turn those findings into clear priorities: what to fix, which pages to improve and where new content could support your business.
What is the difference between SEO and GEO?
SEO: visibility in search engines
Search engine optimisation helps search engines discover, understand and present your website for relevant searches.
It combines useful content, a clear website structure, technical accessibility and signals of credibility. The aim is to attract people whose needs match what your business offers.
GEO: discoverability in AI-powered search
Generative engine optimisation focuses on how your business and expertise may be represented in AI-generated answers.
People increasingly use tools such as ChatGPT, Google’s AI search features and Perplexity to explore questions and compare options. Clear explanations, accessible content and credible information can help these systems understand your business.
GEO builds on many of the same foundations as SEO. It also requires attention to how accurately and consistently your business is described across relevant sources.
SEO and GEO services
Website audits and search visibility reviews
Understand where your website stands.
I review relevant pages, content structure and technical settings to identify issues and opportunities. This can include indexability, metadata, internal links, duplicate content and canonical settings.
You receive practical recommendations, prioritised around their relevance to your business.
Keyword research and search intent
Find the language your audience uses.
I research relevant search terms and assess the intent behind them. Is someone looking for advice, comparing services or ready to contact a provider?
Those insights help determine which topics belong on service pages, which questions need supporting content and how to organise your website without multiple pages competing for the same purpose.
On-page SEO and website content
Make each page clear and useful.
I improve page titles, meta descriptions, headings, body copy and internal links around the page’s purpose and relevant search intent.
The focus is on content that explains your offer accurately, answers customer questions and gives visitors a logical next step.
Technical SEO improvements
Help search engines access and understand your website.
Depending on your platform and project scope, I review issues such as indexing settings, redirects, sitemaps, canonical tags and page structure.
I work with WordPress, Webflow and Framer. Where a technical change requires specialist development, I help define the requirements and coordinate the work.
SEO content planning and writing
Build content around your expertise.
I help identify useful topics and create service pages, articles and supporting content that answer relevant questions.
Your experience and knowledge provide the substance. I organise that information into clear, readable content that supports both your audience and your wider website structure.
GEO content and business information
Make your business easier to understand in AI search.
I review how your website explains who you are, what you offer, who you help and what supports your expertise.
This can include clearer service descriptions, concise answers to common questions, accurate author information and consistent business details. Where appropriate, structured data can reinforce information already visible on your website.
Search performance monitoring
Understand what is changing.
I use available tools such as Google Search Console and GA4 to review search queries, page visibility, website visits and relevant conversions.
For AI search, we can also assess available referral data and review how your business appears in selected answers. These observations provide context, while recognising that AI responses vary and measurement remains incomplete.
