Your marketing generates data every day. The value comes from understanding what it tells you—and what to do next.
I help you measure website activity, track meaningful conversions and bring your results together in clear reports. From Google Analytics 4 to Looker Studio dashboards, I connect your data to the questions that matter to your business.
Whether you are a freelancer, a growing startup or part of a larger company, we can build an approach that fits your goals.
Know what your marketing is delivering
You may be attracting website visitors without knowing which channels generate enquiries. Perhaps your reports show different numbers, or you have a dashboard that raises more questions than it answers.
I help you review what is being measured, identify gaps and understand the results.
Together, we focus on useful questions: how do people find your business, where do they lose interest and which activities contribute to enquiries, sales or customer engagement?
Marketing analytics services
Google Analytics 4 setup and review
Build a clearer picture of how people use your website.
I help set up or review Google Analytics 4, with events and key events aligned to your business goals. That can include form submissions, purchases, bookings and other relevant interactions.
If you already use GA4, I assess whether the configuration supports the questions you need to answer and identify improvements.
Conversion tracking
Measure what happens after someone clicks.
I help define the actions that count as a conversion for your business and implement or review the tracking needed to measure them.
Depending on your website and tools, this can include contact forms, lead submissions, purchases and bookings. Checks focus on whether actions are recorded correctly and whether duplicate events are affecting your reports.
Campaign performance analysis
Understand how your channels contribute.
I review the available results across channels such as Google Ads, Meta Ads and email marketing. We look at relevant measures, including conversion rates, cost per lead and the quality of enquiries where that information is available.
The aim is to help you make informed decisions about your campaigns and budget.
Website and customer journey analysis
Find where visitors need more support.
I analyse the available data to understand how people move through your website and where they leave before completing an important action.
Those findings can guide improvements to page content, navigation, forms and landing pages. Where useful, we combine analytics with customer feedback to explore the reasons behind the numbers.
Work with someone who connects data and marketing
I am Tamara, the independent marketing specialist behind OrbitNexo.
My experience across online marketing, CRM, websites and customer journeys helps me put numbers into context. I look at what the data means for the work you are doing and where it can help you improve.
You get direct communication, clear explanations and reporting built around your business.
